How Surprise and Delight Amplifies Loyalty Marketing Strategies



Successful engagement and loyalty strategies require brands to keep things simple and relevant, and offer customers value. In a world where competition for attention grows and where loyalty benefits are becoming commoditized, it's essential for marketers to establish an emotional connection to consumers, drive repeat purchases, and increase revenue. This report looks at:

  • The importance of surprise and delight
  • How brands use the strategy
  • 5 key takeaways

Learn more about the surprise and delight tactic can ramp up your loyalty marketing strategies by reading this insightful and interesting report.

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