Context Changes Everything

A New Foundation for Delivering Customer Value



This ebook sets out Selligent's perspective on customer context. To us, it's not a marketing buzzword. We believe that a contextual understanding of consumers, and the ability to engage continuously with them on their terms, enables companies to deliver on the promise of customer-centricity. When executed effectively, context opens new opportunities for companies – enabling them to deliver value to their customers in new ways and to build stronger relationships. We look into:

  • Today's consumer landscape demands a contextual approach
  • Defining context illuminates opportunities
  • What does context look like in practice?
  • Context changes everything and opens new opportunities

Learn more about how context changes the game in delivering value to customers by reading this insightful and intuitive report.

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