This ebook sets out Selligent's perspective on customer context. To us, it's not a marketing buzzword. We believe that a contextual understanding of consumers, and the ability to engage continuously with them on their terms, enables companies to deliver on the promise of customer-centricity. When executed effectively, context opens new opportunities for companies – enabling them to deliver value to their customers in new ways and to build stronger relationships. We look into:
Learn more about how context changes the game in delivering value to customers by reading this insightful and intuitive report.
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